How to Make Your Millions

September 9, 2007 at 10:16 am 2 comments

Jeni Garrett is one of those entrepreneurs providing a mind and body oasis to baby boomers desperate for rejuvenation. In 2001, after enjoying the benefits of spa visits herself, Garrett, now 28, founded The Woodhouse Day Spa, a luxury spa in Victoria, Texas. A year and a half later, she set her sights on turning the brand into a household name. She first planned to open more company-owned locations, but Garrett soon turned to franchising to spread the concept. “With our business model, you really need an owner/operator present because of the staffing issues and to do the marketing initiative,” she says. “Franchising lent itself very well to that.”

To move forward, Garrett knew the foundation had to be solid. She chose a top-notch franchise lawyer and streamlined operations, even ordering the fixtures for the franchisees. With her franchise system in place, she has positioned herself perfectly to accommodate the growing clientele of baby boomers. To further meet the needs of this segment, she added a menu of services that boasts 15 holistic, all-natural treatments that focus more on wellness than pampering. She is enjoying success with a multimillion-dollar business as more boomer women–and men–make the spa experience part of their lifestyles. Says Garrett, “We’re seeing [spas] move from a level of luxury to a level of necessity for wellness.”

Entry filed under: Internet Startup.

One of the most brilliant ideas I have seen Inc 5000 CEO’s under 30

2 Comments Add your own

  • 1. gmaier  |  September 9, 2007 at 10:18 am

    verry intrestring post.

  • 2. georgiafeedback  |  September 11, 2007 at 4:54 pm

    yep ,,, Fascinating


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About Biz News

My Name is Bisi and this is my blog This blog features stories that I have read that I think are interesting . I usually bookmark the stories that I find interesting but they are getting too many . I have decided to catalog and share them on this site . I am not really promoting the site so you might have accidentally stumbled on it . Thanks for visiting .
September 2007
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