$2 Million Selling Cake Online

May 27, 2007 at 8:20 am Leave a comment

KieAnn Brownell considers herself a serial entrepreneur, which means she’s always on the lookout for new business ideas. After running her family’s wholesale floor-covering business, Columbine Carpet in Greenwood Village, Colo., she decided the time was right to transition from carpets to cakes. After learning that more than 700,000 people celebrate a birthday every single day, Brownell set up her latest venture, GoCakeGo.com, which allows customers to order distinctive birthday-cakes-in-a-box.

“My roots as an entrepreneur go way back to when I was nine. I used to check movies out of the library and charge my friends admission to watch them.

“I first started thinking about some kind of cake business back when I was in college at the University of Colorado. I knew that there was a market sending cakes to kids away at school, but this was way before the Internet, so I kind of just filed the idea away.

“Then, in 2004, it came back to me. I started doing some research and found out that something like 5,000 people search the Internet for birthday cakes every single day. I figured that was enough to qualify as a business opportunity. And while it’s not 100 percent recession-proof, you know everybody has a birthday every year and everyone from kids on up loves cake. And unlike cookies or flowers, a cake really does inspire a celebration.

See http://finance.yahoo.com/smallbiz/article/featuredbiz/27688

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Entry filed under: Internet Startup.

BCF.Com sold for $71,000 buyyourfriendadrink.com

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About Biz News

My Name is Bisi and this is my blog This blog features stories that I have read that I think are interesting . I usually bookmark the stories that I find interesting but they are getting too many . I have decided to catalog and share them on this site . I am not really promoting the site so you might have accidentally stumbled on it . Thanks for visiting .
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