How to make money without really trying

April 20, 2007 at 12:45 am Leave a comment

Such timely strategies have helped Kovach turn his year-old site into a $10,000-per-month cash cow (see correction below). Not bad for a 26-year-old who works about an hour a day out of his townhouse in Raleigh, N.C.

Media outlets have, of course, always exploited offbeat events and stories to drive traffic. But today it’s easier than ever to profit from a surge of interest in a particular topic. Some people simply aim for 15 minutes of Web fame and make a few hundred bucks by setting up a site around a topic, loading it with Google pay-per-click ads, and working social sites to link to it.

But others, like Kovach, are making bigger money by tapping the cultural zeitgeist to draw more people to an existing site.

Kovach’s windfall is more surprising given that he started with a terrible domain name: It’s difficult to remember, and no one would ever type it directly into a browser. The domain’s appeal–and the reason Kovach paid $1,000 for it–was that residual links pushed it up high in Google search results.



Entry filed under: Internet Startup.

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About Biz News

My Name is Bisi and this is my blog This blog features stories that I have read that I think are interesting . I usually bookmark the stories that I find interesting but they are getting too many . I have decided to catalog and share them on this site . I am not really promoting the site so you might have accidentally stumbled on it . Thanks for visiting .
April 2007
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