7 Habits of Highly Effective Web Apps

March 1, 2007 at 9:08 am 2 comments

1. Don’t roll out a clone of another product.

The second YouTube might be successful; but it’s not very likely to bring anyone $1.65bn of success. And if you are the seventh online calendar or the 22nd social bookmarking service, then you need to be offering something very much better than the leader to make an impact.

Hits: Netvibes, del.icio.us, flickr, photobucket.

[Counter-example: MySpace – definitely not the first social network, but maybe it launched at the right time to capture a wave of people who had broadband and a desire to use the Internet in this way?]

2. Simplicity is the key

Applications that try to do too much lose focus and fall between stools. Stellar successes do a single thing very well.

Hits: Twitter, flickr, StumbleUpon, YouTube

Misses: Odeo, hubpages, edgeio, 30boxes

[Counter-example: MySpace, again, doesn’t appear to be faltering despite its attempts to be all things to all users. Also, the Netvibes-style personalised homepage/RSS reader/search portal has dozens of functions and appears to me to be gaining ground.]

3. Don’t sell technology; sell user empowerment

Applications that are built for the readers of Techcrunch or for the development community might possibly get you the attention of a future employer, but won’t make your fortune. Don’t be a ‘technology tourist destination’.

Full Article http://twopointouch.com/2007/02/21/7-habits-of-highly-effective-web-apps/

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Entry filed under: Internet Startup.

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2 Comments Add your own

  • 1. Ethan Herdrick  |  March 5, 2007 at 8:44 am

    >The second YouTube might be successful; but it’s not
    >very likely to bring anyone $1.65bn of success.

    Not true. YouTube WAS the second YouTube. Or at least not the first. Google Video came before YouTube, and I’m sure some other video posting services did, too.

    In fact your whole point #1 is mistaken.

    Points 2 and 3 are great though.

    Reply
  • 2. Darren Herman  |  March 5, 2007 at 4:57 pm

    Clones come when businesses are validated and markets are large. However, too many clones and then there will become shakeouts.

    I like your point #2 & 3. Technology becomes a commodity, use it as an enabler.

    Reply

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My Name is Bisi and this is my blog This blog features stories that I have read that I think are interesting . I usually bookmark the stories that I find interesting but they are getting too many . I have decided to catalog and share them on this site . I am not really promoting the site so you might have accidentally stumbled on it . Thanks for visiting .
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