Sell The Shovel – Don’t Dig For Gold

February 20, 2007 at 6:05 am 2 comments

Sam Brannan was a merchant in San Francisco who lived during the Gold Rush days. Everyone in the city was going absolutely bonkers over finding gold…

It was nuts!

So, one day, Sam came up with an astonishing idea that would form the basis for the most lucrative lesson ANY entrepreneur should learn…

He went out and bought all the shovels in San Francisco and set up shop. After he was done hoarding all the shovels, there wasn’t a single shovel to be found in the entire city!

Then he grabbed some gold-dust, and ran through the streets like a crazed lunatic yelling…

“There’s gold in the American river!
There’s gold! There’s gold!”

Believe me, this created mass hysteria in the city! Everyone rushed out to buy shovels to dig for gold!

Well…guess who had all the shovels?

As you can imagine, Sam Brennan made a killing selling shovels to this insane mob… way more that he would have ever made if he set out to dig for gold himself!

And that’s how Sam became San Francisco’s first millionaire…by selling the shovels!!

Now, there is a powerful, powerful lesson behind this story:

Despite Popular Opinion…
You Want To Become A “Shovel Seller!”

Recently one of my favorite guru’s Dan Kennedy coined this term for people who become rich by “teaching people how to get rich.” 

Because of this it’s received a negative connotation. 


If you look outside of the “get rich quick” realm, you’ll see that in almost every industry, the people making the MOST money are making money selling some types of shovels!

Let me show you a few examples:

Industry Shovel
Dieting How To Lose Weight
Golfing How To Increase Your Drive
Real Estate How To Flip Properties
Gardening How To Grow Your Own Food
Bowling How To Have A 300 Game
Potato Guns How To Shoot A Spud 300 Yards
(Yes – this is one of mine)

And the list could go on and on and on forever…

You see, there is a LOT more money in teaching people HOW to do something than there is actually doing that “something”!

There are thousands of markets who are thirsty for “how-to” information that can be tapped into in a heartbeat!

Don’t believe me? Here are some examples of a few “shovel sellers” who have made it big: 

See More Info

Entry filed under: Internet Startup.

Venture Magazine’s Top 40 under 40 Website Flippers make millions

2 Comments Add your own

  • 1. holidaywreath  |  March 6, 2007 at 2:00 am

    Thanks for the interesting information. I like to search for nuggets like this myself. i had heard the story long ago. its reminds me of the story of the Levi brothers. They too became millionaires from the gold rush then guys need tough pants and blue jeans did the trick.

  • 2. georgiafeedback  |  March 6, 2007 at 2:07 am

    Thanks for the comment


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About Biz News

My Name is Bisi and this is my blog This blog features stories that I have read that I think are interesting . I usually bookmark the stories that I find interesting but they are getting too many . I have decided to catalog and share them on this site . I am not really promoting the site so you might have accidentally stumbled on it . Thanks for visiting .
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