= $4 Million a Year

January 17, 2007 at 5:17 am Leave a comment

Description: Online toy retailer specializing in collectible action figures

Founder: Joel Boblit, 29
Location: Somerset, Wisconsin
Projected 2005 Sales: Over $4 million

Robo-Biz: Joel Boblit parlayed nostalgia for his childhood toys into big-time business when he discovered how much Transformers–robot action figures whose popularity has continued since the 1980s–were being sold for online. He launched in 1999 shortly after graduating college, while he was reliving fond memories of trading his favorite childhood toys–GI Joe, Masters of the Universe and Transformers. The biggest challenge in those early days? Boblit admits: “Being teased by my friends.”

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Entry filed under: Internet Startup. = $500,000 A Year is a brilliant idea

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About Biz News

My Name is Bisi and this is my blog This blog features stories that I have read that I think are interesting . I usually bookmark the stories that I find interesting but they are getting too many . I have decided to catalog and share them on this site . I am not really promoting the site so you might have accidentally stumbled on it . Thanks for visiting .
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