Take your brick and mortar online

September 5, 2006 at 11:59 pm Leave a comment

http://www.businessweek.com/smallbiz/content/sep2006/sb20060901_464008.htm?chan=smallbiz_smallbiz+index+page_doing+business+online 

American Pearl had been a successful jewelry store in New York City’s diamond district for almost 50 years when Eddie Bakhash took over the company from his father, Charlie, in 1997. One of Eddie’s first moves was to take the brick-and-mortar company online. Since then, he says, sales have grown yearly at a rate of 20%. Last year they surged to almost $20 million—with 20% in person and 80% online.
Bakhash attributes some of his company’s success to having a well-known and respected store, and good word of mouth. But, he says, the key was constructing a site that builds trust with the consumer, while educating them about the product or service offered. “We tell the truth, showcase the product, and recreate the world that the product comes from through a variety of rich media,” says Bakhash.

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Entry filed under: Internet Startup.

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About Biz News

My Name is Bisi and this is my blog This blog features stories that I have read that I think are interesting . I usually bookmark the stories that I find interesting but they are getting too many . I have decided to catalog and share them on this site . I am not really promoting the site so you might have accidentally stumbled on it . Thanks for visiting .
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