A nasty fall inspired Yogitoes’s Susan Nichols to invent a fast-drying nonslip towel

July 18, 2006 at 8:27 pm Leave a comment

The towels, priced from $20 to $70, initially scored placement at 20 yoga stores and sold out within a few weeks. “I was surprised when I got a request from a studio in Nova Scotia,” says Nichols, who relies solely on word of mouth.

Annual revenue went from $123,000 in 2004 to nearly $1 million last year, Nichols says. With sales set to hit $3 million in 2006, she no longer has to worry about falling on her face.

http://money.cnn.com/magazines/business2/business2_archive/2006/07/01/8380219/index.htm

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Entry filed under: Internet Startup.

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About Biz News

My Name is Bisi and this is my blog This blog features stories that I have read that I think are interesting . I usually bookmark the stories that I find interesting but they are getting too many . I have decided to catalog and share them on this site . I am not really promoting the site so you might have accidentally stumbled on it . Thanks for visiting .
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