Seminars – How to go from 400 Attendees to 62,000 in 1 month

June 8, 2006 at 5:44 am Leave a comment

Trump's business partners say his name doesn't come cheap, but it can be worth the price. The Learning Annex, an organization that has been offering seminars and lectures for 27 years, pays The Donald $1.5 million each time he speaks at one of the company's events. In return, it has seen the popularity of its real estate seminars skyrocket. Whereas it used to struggle to sign up even 400 people, it can now attract thousands. A two-day seminar at the San Francisco Moscone Center in March, where Trump was the main speaker, attracted 62,000 people. "We were initially shocked by the money Trump wanted. Now we think it's great value," says Learning Annex President Bill Zanker (see BW Online, 12/14/04, "Trump: Bigger Than Coke or Pepsi?").

 http://www.businessweek.com/investor/content/may2006/pi20060508_747881.htm

 

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Entry filed under: Internet Startup.

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About Biz News

My Name is Bisi and this is my blog This blog features stories that I have read that I think are interesting . I usually bookmark the stories that I find interesting but they are getting too many . I have decided to catalog and share them on this site . I am not really promoting the site so you might have accidentally stumbled on it . Thanks for visiting .
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