Entrepreneur’s Deck of Cards Brings in $5 million in Sales

June 5, 2006 at 10:54 pm 1 comment

What: A deck of cards featuring exercise routines
Who: Phil Black, creator and founder of FitDeck Inc.
Where: San Diego
When: Started in April 2004

FitDeck is composed of upper-, middle- and lower-body exercises, as well as some that incorporate the entire body. On each card, players find a step-by-step explanation of the exercise, along with an illustration and the suggested number of repetitions for beginning, intermediate and advanced workouts. The main idea is for players to shuffle the deck and deal themselves as many cards as they like, depending on how long they want to exercise. A 10-card workout, for example, lasts about 15 minutes.

Priced at $18.95, or $24.95 with an instructional DVD, FitDeck earned 2005 sales of $4.7 million, with projected sales of $8 million to $10 million in 2006. Rather than advertising, Black relies on PR efforts to pump up sales of the cards, which are sold through the company's website and various online affiliates, as well as through catalogs and other distributors.



Entry filed under: Internet Startup.

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1 Comment Add your own

  • 1. American People  |  May 23, 2007 at 9:54 pm

    Your site sure got some useful information!


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About Biz News

My Name is Bisi and this is my blog This blog features stories that I have read that I think are interesting . I usually bookmark the stories that I find interesting but they are getting too many . I have decided to catalog and share them on this site . I am not really promoting the site so you might have accidentally stumbled on it . Thanks for visiting .
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