Dailycandy.com for sale – $100m

June 5, 2006 at 6:23 pm Leave a comment

DailyCandy’s modus operandi is as simple as they come. It generates e-mails telling you what to buy and, on occasion, how to spend your weekend. The medium (e-mail) is the message (“you’re in”); the content, instead of being flanked by ads, is the ad. The genius is in the pitch of the pitch, which sustains an uncanny illusion of personal attention. “You’re no Cyndi Lauper,” a sample e-mail starts, “but the wanting to have fun? There you concur.”

The brain of the operation is Dany Levy, a former New York staffer who based her idea on TheStreet.com’s newsletter: up-to-the-minute info delivered straight to your in-box, except with lifestyle trends instead of market news.

The first batch of Candy went out in March 2000, written by Levy herself. The address list was 700 names long, a mix of friends and editors largely plucked from her own Rolodex. By 2003, the newsletter had amassed about 285,000 subscribers, began adding other city editions, and attracted Bob Pittman’s attention. As of now, it boasts an audience of about 1.2 million and publishes eleven individual newsletters (including Dallas, Atlanta, “Everywhere,” and “Kids”).



Entry filed under: Internet Startup.

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About Biz News

My Name is Bisi and this is my blog This blog features stories that I have read that I think are interesting . I usually bookmark the stories that I find interesting but they are getting too many . I have decided to catalog and share them on this site . I am not really promoting the site so you might have accidentally stumbled on it . Thanks for visiting .
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