This guys is selling bottled tap water and he is succeedingu
Zucker and his partner spend their days delivering shipments and going door to door pitching the idea to cafes, delis and hotels.
So far, they have sold 50,000 bottles and 75 New York businesses have signed on. He expects to expand into bodegas and supermarkets by the summer, and hopes to begin beating out other water brands this year. Zucker won’t ship outside New York, although he has received requests from around the world. The idea, he said, is to stay local.
During a recent visit to Tap’d NY’s small, cluttered office in Manhattan, a table stood littered with promotional stickers that read: “Not from the top of some mountain far away” and “The anti-bottled-water bottled water.” Tacked to a wall was a handwritten list of the latest businesses to order shipments, including Urban Outfitters and the Marriott East Side Hotel.
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