Entrepreneur breathes new life into funeral business
September 10, 2008
At 28, St. Clair, Mich., resident and Internet entrepreneur – known around town as “Joey” – stands out in the tidy, riverside community where he’s founded several dotcoms. They include FuneralOne, which brought in $2.8 million last year selling Disney-esque memorial video software and other services.
Over the past five years, Joachim, a college dropout, has helped revolutionize the stuffy funeral business with software that helps funeral directors create high-quality videos that celebrate someone’s life in grand, heartfelt fashion.
Over the past five years, Joachim, a college dropout, has helped revolutionize the stuffy funeral business with software that helps funeral directors create high-quality videos that celebrate someone’s life in grand, heartfelt fashion.
Every time a funeral uses the software for a new client, Joachim receives $20, and it’s safe to say that business has been good.
“We’re not hurt by the downturn in the economy,” Joachim said.
By last year, Joachim said he had amassed about 5,000 funeral home clients.
That is about one-fourth of the 21,000 funeral homes nationwide that conduct an average of 187 services per year, according to the National Funeral Directors Association.
Entry Filed under: Internet Startup. .
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