Sell The Shovel – Don’t Dig For Gold

Sam Brannan was a merchant in San Francisco who lived during the Gold Rush days. Everyone in the city was going absolutely bonkers over finding gold…

It was nuts!

So, one day, Sam came up with an astonishing idea that would form the basis for the most lucrative lesson ANY entrepreneur should learn…

He went out and bought all the shovels in San Francisco and set up shop. After he was done hoarding all the shovels, there wasn’t a single shovel to be found in the entire city!

Then he grabbed some gold-dust, and ran through the streets like a crazed lunatic yelling…

“There’s gold in the American river!
There’s gold! There’s gold!”

Believe me, this created mass hysteria in the city! Everyone rushed out to buy shovels to dig for gold!

Well…guess who had all the shovels?

As you can imagine, Sam Brennan made a killing selling shovels to this insane mob… way more that he would have ever made if he set out to dig for gold himself!

And that’s how Sam became San Francisco’s first millionaire…by selling the shovels!!

Now, there is a powerful, powerful lesson behind this story:

Despite Popular Opinion…
You Want To Become A “Shovel Seller!”

Recently one of my favorite guru’s Dan Kennedy coined this term for people who become rich by “teaching people how to get rich.” 

Because of this it’s received a negative connotation. 

BUT…

If you look outside of the “get rich quick” realm, you’ll see that in almost every industry, the people making the MOST money are making money selling some types of shovels!

Let me show you a few examples:

Industry	Shovel
Dieting	How To Lose Weight
Golfing	How To Increase Your Drive
Real Estate	How To Flip Properties
Gardening	How To Grow Your Own Food
Bowling	How To Have A 300 Game
Potato Guns	How To Shoot A Spud 300 Yards (Yes – this is one of mine)

And the list could go on and on and on forever…

You see, there is a LOT more money in teaching people HOW to do something than there is actually doing that “something”!

There are thousands of markets who are thirsty for “how-to” information that can be tapped into in a heartbeat!

Don’t believe me? Here are some examples of a few “shovel sellers” who have made it big: 

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