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Silly Idea becomes Multimillion Dollar Business

Many amateur inventors dream of creating a million-dollar product in the garage, but usually the only thing that ever comes out of that garage is the family car. Roger Adams, the creator of a new kind of skate-shoe, beat the odds.

Mr. Adams founded Heelys Inc., a Carrollton, Texas, company that makes sneakers that work like skates when the wearer shifts weight to the heels. The company has sold more than 4.5 million pairs of Heelys, as they are known, world-wide since they debuted in 2000 and they keep rolling: In the six months ended June 30, 2006, sales rose to $44.6 million from $16.1 million a year earlier.