Archive for January 29th, 2007
List intelligence = Dollars
A veteran of established marketing agencies such as Dickinson Direct and Digitas, the 32-year-old entrepreneur says his objective has been to focus primarily on one niche area of the direct marketing program while challenging an industry paradigm for data providers that tends to be more transactional, and less consultative, in nature.
Oceanos’ incremental revenue growth — over 400 percent for the two-year period from 2003 to 2005 — landed it on the Boston Business Journal’s list of the “Area’s Fastest Growing Private Companies” last year. This year, Hession expects to reach $3.6 million, up from $2.2 million in 2005.
See Full Story http://atlanta.bizjournals.com/atlanta/entrepreneur/2007/01/29/1.html?t=printable
Add comment January 29, 2007
11 Ways to Land Media Coverage
Be able to clearly explain what your business does in the time-span of an elevator ride. A sentence or two which summarizes the objectives and products of your business should appear on your website and at the bottom of press releases.
Add comment January 29, 2007
