Bigbadtoystore.com = $4 Million a Year
January 17, 2007
Description: Online toy retailer specializing in collectible action figures
Founder: Joel Boblit, 29
Location: Somerset, Wisconsin
Projected 2005 Sales: Over $4 million
Robo-Biz: Joel Boblit parlayed nostalgia for his childhood toys into big-time business when he discovered how much Transformers–robot action figures whose popularity has continued since the 1980s–were being sold for online. He launched BigBadToyStore.com in 1999 shortly after graduating college, while he was reliving fond memories of trading his favorite childhood toys–GI Joe, Masters of the Universe and Transformers. The biggest challenge in those early days? Boblit admits: “Being teased by my friends.”
See Whole Article http://www.entrepreneur.com/worklife/successstories/article81758.html
Entry Filed under: Internet Startup. .
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