Mobissimo.com brings in a few million dollars a year

How did Tarka do it? Simple: She studied Google.

Instead of selling tickets, Mobissimo focused on helping people find cheap ones – not just from big names like United (Charts) and American (Charts), but also from the burgeoning ranks of low-fare carriers here and abroad.

The big idea: Crawl the Web, find the best deals, and make money from advertising. The upstart airlines, especially those that have shied away from the expensive reservation systems used as the back end for sites such as Orbitz and Expedia (Charts), loved the idea. After all, they wouldn’t have to spend a dime to land new customers.

Full Article http://money.cnn.com/magazines/business2/business2_archive/2006/12/01/8394989/index.htm?postversion=2007011206