3 Year Lulu.Com Makes $16 Million a Year

 They have a smart biz model and they went with the long tail just like google . They have many many authors that each sell a few books versus a few authors that  each sell millions of books .

In just three years Canadian Internet entrepreneur Bob Young’s lulu.com has blossomed from nothing to a turnover of $16 million (8 million pounds) in 2006 and is now publishing 2,500 new titles a week by unknown authors from across the globe

Ordinary publishers are always looking for the next blockbuster. We are not,” he added. “They want 100 authors selling a million books each. We want one million authors selling 100 books each.”

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