If at first you don’t succeed – Try, then try Again !!!

Every month, drawn by search-engine advertisements, millions of consumers touch down on one of dozens of so-called “reward” Web sites with names such as “OnlineRewardCenter.com” or “ExclusiveGiftCards.com.” Those two sites, and 50 to 75 others at any given time, share a corporate parent — World Avenue USA — founded by an ambitious 26-year-old Boca Raton, Fla., entrepreneur, Niuniu Ji.

Niuniu  Ji’s World Avenue has grown to 230 employees. He won’t disclose the company’s revenue but says it has been profitable since its founding and has grown solely off profits. It pays Google (Nasdaq: GOOG) 10 cents to $1 per click for advertising and generates 3 million to 5 million customer leads a month for its 100 advertisers. Like Google, Ji’s company sets rates by auction, getting paid as little as a nickel per lead in some product categories and as much as $50 to $75 for a mortgage refinance lead.

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